Nike’s ‘Mag’ self-lacing trainers, which first appeared in Back To The Future, are finally here: but the sports retailer has only made 89 pairs which it is selling in a sweepstakes to raise funds for the Michael J Fox Foundation 27 years after the movie smashed box office records, five years after Nike built… Continue reading Nike Goes ‘Back To The Future’ (Again) With Self-Lacing Sneaker Raffle For Michael J Fox Foundation
Tag: Back To The Future
McLaren-Honda ‘Back to the Future’ Spoof F1 Car Launch
‘Roads? Where we’re going, we don’t need roads……..but we do need racetracks.’ As the first weekend of testing got underway in Jerez (Spain), the revived McLaren-Honda F1 team celebrated the renewal of their partnership and leveraged interest in the upcoming season with a spoof webfilm based on the 1980s Hollywood blockbuster movie Back to the Future.… Continue reading McLaren-Honda ‘Back to the Future’ Spoof F1 Car Launch
Nike, Universal & Michael J Fox Create McFly Trainers
Nike, in partnership with NBC Universal, has released a set of limited edition Marty McFly sneakers/trainers from Back to the Future II in a CSR initiative to raise funds to fight Parkinson’s Disease. The new shoes, famed for their self-lacing and self-luminating features, were launched by Michael J Fox himself with an appearance on top… Continue reading Nike, Universal & Michael J Fox Create McFly Trainers
