Toyota & AFL launch ‘IT’S TIME TO RAI$E’ To Promote Annual ‘Good for Footy’ Grassroots Fundraiser

Toyota Australia teamed up with AFL legend Jonathan Brown for an initiative called ‘IT’S TIME TO RAI$E’ designed to inspire Aussie footy fans to support local football clubs.   This campaign rallying cry, created in harness with specialist sport and entertainment agency Gemba, builds upon Toyota’s long-running ‘Good for Footy’ raffle.   This annual raffle… Continue reading Toyota & AFL launch ‘IT’S TIME TO RAI$E’ To Promote Annual ‘Good for Footy’ Grassroots Fundraiser

Toyota’s 3rd Cricket Australia ‘Celebrating Celebrations’ Invites Fans To Share The Jubilation

November sees Toyota launch of a new summer, multi-channel campaign activating its Cricket Australia partnership that features players and fans pay humorous homage to the fine art of on-field celebrations.   Developed in harness with sports and entertainment agency Gemba and led by a fresh set of comic spots, this is the latest iteration of… Continue reading Toyota’s 3rd Cricket Australia ‘Celebrating Celebrations’ Invites Fans To Share The Jubilation

Nike Goes ‘Back To The Future’ (Again) With Self-Lacing Sneaker Raffle For Michael J Fox Foundation

Nike’s ‘Mag’ self-lacing trainers, which first appeared in Back To The Future, are finally here: but the sports retailer has only made 89 pairs which it is selling in a sweepstakes to raise funds for the Michael J Fox Foundation   27 years after the movie smashed box office records, five years after Nike built… Continue reading Nike Goes ‘Back To The Future’ (Again) With Self-Lacing Sneaker Raffle For Michael J Fox Foundation