Toyota’s 3rd Cricket Australia ‘Celebrating Celebrations’ Invites Fans To Share The Jubilation

November sees Toyota launch of a new summer, multi-channel campaign activating its Cricket Australia partnership that features players and fans pay humorous homage to the fine art of on-field celebrations.   Developed in harness with sports and entertainment agency Gemba and led by a fresh set of comic spots, this is the latest iteration of… Continue reading Toyota’s 3rd Cricket Australia ‘Celebrating Celebrations’ Invites Fans To Share The Jubilation

Robinsons’ Wimbledon ‘Play Thirsty’ & ‘Squash’d’ Mix Old School & New-Tech Tennis

Robinsons aims to inspire British families to ‘Play Thirsty’ this summer as it activates its Wimbledon partnership by offering free and fun ways for families to enjoy tennis.   The campaign, created by agency BBH London, is an integrated, multi-phased activation programme to leverage rights at The Championships which famously do not include any on-site… Continue reading Robinsons’ Wimbledon ‘Play Thirsty’ & ‘Squash’d’ Mix Old School & New-Tech Tennis