Mother of Wimbledon 2016 winner Andy was appointed Pimm’s chief foliage officer (CFO) to front the booze brand’s comic campaign leveraging the tennis tournament. Coach, Fed Cup captain and now alcohol ad endorser leads this ambush marketing activity – it will surprise some that despite its common tournament association and synergy, PImm’s is not… Continue reading Judy Murray Heads Pimm’s Wimbledon Campaign Acting As The Brand’s CFO (Chief Foliage Officer)
Tag: Judy Murray
Henman Fronts Robinsons’ Social/Physical ‘Great Wimbledon Ball Hunt’
The ‘Great Robinsons Ball Hunt’ campaign, which marks the brand’s 80th year as a Wimbledon partner, is built around a treasure hunt that see the drinks brand hide tennis balls across the UK. Running under the #HuntForWimbledon hashtag, this cross-country scavenger hunt incentivises searchers by offering those who find the balls with tennis kits… Continue reading Henman Fronts Robinsons’ Social/Physical ‘Great Wimbledon Ball Hunt’
Robinsons’ Wimbledon ‘Play Thirsty’ & ‘Squash’d’ Mix Old School & New-Tech Tennis
Robinsons aims to inspire British families to ‘Play Thirsty’ this summer as it activates its Wimbledon partnership by offering free and fun ways for families to enjoy tennis. The campaign, created by agency BBH London, is an integrated, multi-phased activation programme to leverage rights at The Championships which famously do not include any on-site… Continue reading Robinsons’ Wimbledon ‘Play Thirsty’ & ‘Squash’d’ Mix Old School & New-Tech Tennis
