The clothing brand has penned a pricy new global endorser partnership with tennis super star Roger Federer. Announced on the eve of Wimbledon 2018, the Japanese company brokered the athlete ambassador deal with Federer following the end of the tennis star’s long running Nike partnership on 1 March. The brand promoted the new… Continue reading Uniqlo Welcomes Roger Federer At The Start Of Wimbledon As It Pushes Further Into Sports Space
Tag: Brand Endorser
Judy Murray Heads Pimm’s Wimbledon Campaign Acting As The Brand’s CFO (Chief Foliage Officer)
Mother of Wimbledon 2016 winner Andy was appointed Pimm’s chief foliage officer (CFO) to front the booze brand’s comic campaign leveraging the tennis tournament. Coach, Fed Cup captain and now alcohol ad endorser leads this ambush marketing activity – it will surprise some that despite its common tournament association and synergy, PImm’s is not… Continue reading Judy Murray Heads Pimm’s Wimbledon Campaign Acting As The Brand’s CFO (Chief Foliage Officer)
