Britvic has unveiled its integrated, multi-phase Wimbledon marketing campaign for the tournament’s long-standing squash sponsor brand Robinsons squash through a TV ad, outdoor and in-store work and an alliance with Britain’s Got Talent winning dance outfit Diversity The activation, marking an 81 year partnership with the property, opened with a new tennis-themed UK TV spot,… Continue reading Robinsons Wimbledon Work Spans A Diversity Led Ticket Competition, 3D Thermal Outdoor, VR, In-Store & TV
Tag: Robinsons
Henman Fronts Robinsons’ Social/Physical ‘Great Wimbledon Ball Hunt’
The ‘Great Robinsons Ball Hunt’ campaign, which marks the brand’s 80th year as a Wimbledon partner, is built around a treasure hunt that see the drinks brand hide tennis balls across the UK. Running under the #HuntForWimbledon hashtag, this cross-country scavenger hunt incentivises searchers by offering those who find the balls with tennis kits… Continue reading Henman Fronts Robinsons’ Social/Physical ‘Great Wimbledon Ball Hunt’
