The much hyped Williams Racing 2021 FW43B augmented reality app reveal on 5 Match was scratched at the last moment after its app was hacked immediately prior to launch. The F1 team was forced to pull the app from both the Apple App Store and Android Google Play store and revert to its supporting set… Continue reading Williams Racing FW43B Augmented Reality Mobile App Launch Event Scratched After Hack
Tag: Apple App Store
NBA Reinforces ‘Basketball Anywhere’ Ethos & Cultural Relevance With AR Game Launch
To leverage with the start of its new 2017/18 season, the NBA has become the first US sports league to launch its own augmented reality iPhone game. This small scale AR Apple app game enables iPhone users play a ‘’virtual pop-a-shot’ outdoors: iPhone owners can even customise the AR court to match their favourite… Continue reading NBA Reinforces ‘Basketball Anywhere’ Ethos & Cultural Relevance With AR Game Launch
