Canon ‘Never Break Your Flow’ High-Energy Hoops Game Campaign In France, Germany & UK

To celebrate and promote its latest wave of new camera technology, early May saw Canon Europe roll out a campaign called ‘Never Break Your Flow’ which was inspired by the rapidly-growing content creator community and focused on a high-energy basketball game.   Created in harness with creative agency VCCP London, content studio Girl&Bear and media… Continue reading Canon ‘Never Break Your Flow’ High-Energy Hoops Game Campaign In France, Germany & UK

Bear Grylls Fronts Canon’s RWC Film Series & Getty Photographer Experience

Imaging brand Canon has opened its Rugby World Cup sponsorship activation with an online video series fronted by adventurer and TV star Bear Grylls and a fan experience partnership with Getty Images.   The film see Grylls open up about his love of the sport and his favourite rugby moments as the brand leverages growing… Continue reading Bear Grylls Fronts Canon’s RWC Film Series & Getty Photographer Experience