Squeezing a supply deal with the Colombian national team to create the cheapest prime-time ads ever made, Gatorade Colombia leveraged fan-shot images showing players drinking from Gatorade bottles into in-game ads. Territory: Colombia Agency: Sancho BBDO & MONPOZT Objective: Hiring the biggest football stars as Gatorade ambassadors is a… Continue reading Gatorade & Sancho BBDO Incentivise Fans To Take ‘Unpaid Product Shots’ During Copa America
Tag: Incentive
Puma Singapore Uses Instagram AR Face Filters To Drive Store Footfall In ‘Meet The #PUMASOFSG’
#PUMANSOFSG, a discount offer incentivised social campaign which sets out to drive increased footfall to Puma’s 10 flagship shops in Singapore, sees the brand team up with a group of local influencers to launch a series of social videos using Instagram’s new AR face filters. Created by agency UltraSuperNew Singapore with the objective of… Continue reading Puma Singapore Uses Instagram AR Face Filters To Drive Store Footfall In ‘Meet The #PUMASOFSG’
New Balance/Strava Open London Pub Selling Beer For Miles In London Marathon Initiative
New Balance, the official shoe and kit sponsor of the Virgin Money London Marathon, has teamed up with Strava and opened a new pub called ‘The Runaway’ where runners can only buy beer with the miles they have run. The idea behind the branded pub, which is located on Charing Cross Road, is to… Continue reading New Balance/Strava Open London Pub Selling Beer For Miles In London Marathon Initiative
Portugal Partner Novo Banco Leverages World Cup With Campaign Offering Commission Free Accounts
Leveraging spiking soccer interest ahead of the FIFA World Cup, Portuguese national team sponsor activates its rights with a new offer based campaign called “Ser Titular Não Custa” (Being a first team player is not difficult”). The tagline – being a first team player is not difficult in Portugal – reflects the campaign offer within… Continue reading Portugal Partner Novo Banco Leverages World Cup With Campaign Offering Commission Free Accounts
DraftKings Teases The Start Of The 2017/18 NFL Season With A Fantasy Football $1bn Challenge
It’s mid August and the new NFL season is just a few weeks away and DraftKings is leveraging excitement around the upcoming 2017/18 NFL season with a new campaign called ‘Play’ linked to a ‘Billion Dollar Line-up’ challenge. Which, as the name suggests, offers American Football fans an opportunity to win $1bn. Fantasy football… Continue reading DraftKings Teases The Start Of The 2017/18 NFL Season With A Fantasy Football $1bn Challenge
Air France’s HOP! Youth Pass Partners With Adidas & Citadium For ‘Run To Mum’ Campaign
An innovation tripartite partnership between sportswear behemoth Adidas, youth retailer Citadium and Air France sees the airline use cool trainers and the trendy streetwear shop to lure grown kids home to visit their parents (and join its HOP! youth loyalty scheme) through a promo called ‘Run Home To Mum’. Air France’s regional Hop! sub-brand… Continue reading Air France’s HOP! Youth Pass Partners With Adidas & Citadium For ‘Run To Mum’ Campaign
BetVictor’s Euro 2016 Campaign Built Around ‘The Million Pound Goal’
The British bookmaker’s UEFA Euro 2016 marketing initiative revolves around giving away a guaranteed £1m at the final to anyone who predicts the first scorer and the minute in which the goal is scored. Using the guaranteed £1m incentive, the campaign ads and content pieces offers a series of free bets and encourages viewers… Continue reading BetVictor’s Euro 2016 Campaign Built Around ‘The Million Pound Goal’
Sportsbet’s #Pommel Social Sledging Drives Aussie Ashes Activity
Sledging is something of an Ashes tradition and, for Australians, sledging the poms is seen as a cross between a privilege and an art form for cricketers wearing the baggy green. Little wonder then that the social media led Ashes campaign from Sportsbet.com.au aims to offer Australians the chance to mock the English from… Continue reading Sportsbet’s #Pommel Social Sledging Drives Aussie Ashes Activity
