March sees the English & Wales Cricket Board (ECB) launch ‘All Stars Cricket’: a new participation programme that aims to introduce the game to 50,000 children. The initiative’s launch is promoted by a multi-platform ECB campaign that aims to target parents of kids (aged between five and eight) to take part in the programme… Continue reading Integrated ECB Campaign Launches ‘All Stars Cricket’ Programme To Introduce The Game To 50000 Kids
Tag: Parents
Air France’s HOP! Youth Pass Partners With Adidas & Citadium For ‘Run To Mum’ Campaign
An innovation tripartite partnership between sportswear behemoth Adidas, youth retailer Citadium and Air France sees the airline use cool trainers and the trendy streetwear shop to lure grown kids home to visit their parents (and join its HOP! youth loyalty scheme) through a promo called ‘Run Home To Mum’. Air France’s regional Hop! sub-brand… Continue reading Air France’s HOP! Youth Pass Partners With Adidas & Citadium For ‘Run To Mum’ Campaign
