March sees the English & Wales Cricket Board (ECB) launch ‘All Stars Cricket’: a new participation programme that aims to introduce the game to 50,000 children. The initiative’s launch is promoted by a multi-platform ECB campaign that aims to target parents of kids (aged between five and eight) to take part in the programme… Continue reading Integrated ECB Campaign Launches ‘All Stars Cricket’ Programme To Introduce The Game To 50000 Kids
