New Balance, the official shoe and kit sponsor of the Virgin Money London Marathon, has teamed up with Strava and opened a new pub called ‘The Runaway’ where runners can only buy beer with the miles they have run. The idea behind the branded pub, which is located on Charing Cross Road, is to… Continue reading New Balance/Strava Open London Pub Selling Beer For Miles In London Marathon Initiative
Tag: #EverybodysRace
Multi-Phase New Balance ‘Everybody’s Race / Reasons For Running’ Activates London Marathon Alliance
New Balance, which has had a relationship with the race since the 1980s and signed on as the official clothing and footwear partner in May 2017, initially began activating around this year’s London Marathon back in mid March with a scene-setting digital and social spot called ‘Why London’. The sports apparel brand’s activation, which… Continue reading Multi-Phase New Balance ‘Everybody’s Race / Reasons For Running’ Activates London Marathon Alliance
