Sky Sports, ECB & Lambeth Council Transform Community Cricket Playground For Dynamos Cricket

The England and Wales Cricket Board (ECB) worked with broadcast partner Sky Sports and London local authority Lambeth Council to renovate a playground on the Mawbey Brough Estate to install a permanent Dynamos Cricket Intro wicket and bring to life the governing body’s ‘Dynamos Cricket Intros’ initiative.   Summer 2022 saw the ECB enter the… Continue reading Sky Sports, ECB & Lambeth Council Transform Community Cricket Playground For Dynamos Cricket

Multi-Phase New Balance ‘Everybody’s Race / Reasons For Running’ Activates London Marathon Alliance

New Balance, which has had a relationship with the race since the 1980s and signed on as the official clothing and footwear partner in May 2017, initially began activating around this year’s London Marathon back in mid March with a scene-setting digital and social spot called ‘Why London’.   The sports apparel brand’s activation, which… Continue reading Multi-Phase New Balance ‘Everybody’s Race / Reasons For Running’ Activates London Marathon Alliance