On 25 August property owner London Marathon Events launched a campaign called ‘We Run Together’ to champion the return of the Virgin Money London Marathon to its traditional central London course on 3 October. The race organisers and sponsors Virgin Money rolled out ‘We Run Together’ as a celebration of the of the race… Continue reading Virgin Money London Marathon Launches #WeRunTogether Campaign For Race’s Return To Traditional Format
Tag: Virgin Money
London Marathon Title Sponsor Virgin Money’s ‘Sir Mo Farah People’s Playlist’
With a week to go before the reworked 2020 Virgin Money London Marathon, the title sponsor rolled out a social activation strand based around brand ambassador and Olympic gold medalist Sir Mo Farah curating its latest #PeoplesPlaylist by sharing his own personal training playlist. Promoted via a series of social posts across the brand’s channels and on the multiple Olympic… Continue reading London Marathon Title Sponsor Virgin Money’s ‘Sir Mo Farah People’s Playlist’
Multi-Phase New Balance ‘Everybody’s Race / Reasons For Running’ Activates London Marathon Alliance
New Balance, which has had a relationship with the race since the 1980s and signed on as the official clothing and footwear partner in May 2017, initially began activating around this year’s London Marathon back in mid March with a scene-setting digital and social spot called ‘Why London’. The sports apparel brand’s activation, which… Continue reading Multi-Phase New Balance ‘Everybody’s Race / Reasons For Running’ Activates London Marathon Alliance
Royals, Madam Tussauds & Virgin Money Link On Heads Together London Marathon Headband-Led Campaign
A seemingly unusual alliance between The Duke and Duchess of Cambridge and Prince Harry, Madame Tussauds, and Virgin Money has formed to promote a headband-led campaign for Heads Together – the Official Charity of the Year for the 2017 Virgin Money London Marathon. Heads Together aims to use its race status to make this… Continue reading Royals, Madam Tussauds & Virgin Money Link On Heads Together London Marathon Headband-Led Campaign
Virgin Money Uses Fringe Deal To Paint Edinburgh Red
Virgin Money has moved in to overdrive in its sponsorship of the Edinburgh Fringe Festival in Scotland. As lead sponsor of several elements of the festival – from ‘Fringe On the High Street’ to the closing ‘Festival Fireworks Concert’ – the brand has turned much of the city centre the distinctive Virgin red through major… Continue reading Virgin Money Uses Fringe Deal To Paint Edinburgh Red
