With a week to go before the reworked 2020 Virgin Money London Marathon, the title sponsor rolled out a social activation strand based around brand ambassador and Olympic gold medalist Sir Mo Farah curating its latest #PeoplesPlaylist by sharing his own personal training playlist. Promoted via a series of social posts across the brand’s channels and on the multiple Olympic… Continue reading London Marathon Title Sponsor Virgin Money’s ‘Sir Mo Farah People’s Playlist’
