New Balance, which has had a relationship with the race since the 1980s and signed on as the official clothing and footwear partner in May 2017, initially began activating around this year’s London Marathon back in mid March with a scene-setting digital and social spot called ‘Why London’. The sports apparel brand’s activation, which… Continue reading Multi-Phase New Balance ‘Everybody’s Race / Reasons For Running’ Activates London Marathon Alliance
