Virgin Money has moved in to overdrive in its sponsorship of the Edinburgh Fringe Festival in Scotland. As lead sponsor of several elements of the festival – from ‘Fringe On the High Street’ to the closing ‘Festival Fireworks Concert’ – the brand has turned much of the city centre the distinctive Virgin red through major… Continue reading Virgin Money Uses Fringe Deal To Paint Edinburgh Red
Tag: Edinburgh
Aegon Backs Scottish Breakfast Club
One much admired business to community education-led scheme is Aegon’s role as founding partner of the Breakfast Club initiative in Scotland. Closely watched and much praised by sponsorship professionals, this global insurance giant is not only the principle backer but is genuinely deeply involved in this Edinburgh based community initiative. The objective of this sponsorship… Continue reading Aegon Backs Scottish Breakfast Club
