An integrated April campaign from Sportsbet in Australia highlighted the consumer and product benefits of its ‘AFL Same Game Multi Tracker’ Created in-house and brought to life through Virtual Production Technology (VPT), the multi-spot campaign rolled out from 30 April across a range of sporting platforms (including FTV, PTV and Digital) and media channels… Continue reading Aussie Sportsbet Campaign Creates Imaginary ‘AFL Same Game Multi Tracker HQ’
Tag: Sportsbet
Sportsbet Leverages new Season Kick-Off Via Annual ‘AFL Call Centre’ Campaign
Sportsbet promotes and previews the new AFL season via the fourth instalment of its annual ‘AFL Call Centre’ campaign. Created in a collaboration between the bookie’s in-house marketing team and production agency Sherpa, the campaign calls upon all 18 clubs as fans ring the phone off the hook at the AFL Call Centre. The… Continue reading Sportsbet Leverages new Season Kick-Off Via Annual ‘AFL Call Centre’ Campaign
Sportsbet Previews Start Of New Aussie Rugby League Season Via Comic ‘NRL The Board Game’ Campaign
Sportsbet previewed the upcoming NRL season through the perspective of playing ‘NRL The Board Game’ in another cheeky campaign collaboration with production agency Sherpa. The comic campaign, launched on 10 March, is based around the idea that no team is safe from the brand’s honest assessment of the chances of all NRL 16 –… Continue reading Sportsbet Previews Start Of New Aussie Rugby League Season Via Comic ‘NRL The Board Game’ Campaign
Sportsbet Brings Back AU ‘Elite Average Games’ Led by Wheelie Bin Sprint Champ Gary Flynn Spot
Sportsbet’s latest Australian campaign features Aussie larrikin and Wheelie Bin Sprint Champion Gary Flynn introducing the integrated ‘Elite Average Games (EAG)’ marketing initiative. Building on last year’s comic commercials and again featuring the voices of sports broadcaster James Brayshaw and comedian Nick Cody, this year’s EAGs include Paper Toss, Rhythmic Spillnastics, Beach Shade Wrestling,… Continue reading Sportsbet Brings Back AU ‘Elite Average Games’ Led by Wheelie Bin Sprint Champ Gary Flynn Spot
Bookie Sportsbet Urges Australian Punters To ‘BS Responsibly’ A Spring Carnival 2018
Sportsbet’s integrated new ‘BS’ campaign – which is based round the idea that every year, when Spring Carnival comes around, suddenly everyone in Australia is a horse racing expert – spans multiple television commercials, plus online video, radio pieces, print ads and social content. The bookmaker’s slightly counter intuitive ‘responsible betting’ campaign urges racegoers… Continue reading Bookie Sportsbet Urges Australian Punters To ‘BS Responsibly’ A Spring Carnival 2018
Disgraced Olympian Ben Johnson Returns (From Ad Ban) To Front Sportsbet ‘Puntmas’ Campaign
Sportsbet has brought back former Olympian Ben Johnson to front its latest Spring racing marketing campaign called ‘Puntmas’. Johnson, the 100m gold medallist and world record holder who was banned for substance abuse, is again employed as the bookie’s brand endorser for a fresh campaign promoting a new retail platform that enables punters to… Continue reading Disgraced Olympian Ben Johnson Returns (From Ad Ban) To Front Sportsbet ‘Puntmas’ Campaign
Sportsbet’s #Pommel Social Sledging Drives Aussie Ashes Activity
Sledging is something of an Ashes tradition and, for Australians, sledging the poms is seen as a cross between a privilege and an art form for cricketers wearing the baggy green. Little wonder then that the social media led Ashes campaign from Sportsbet.com.au aims to offer Australians the chance to mock the English from… Continue reading Sportsbet’s #Pommel Social Sledging Drives Aussie Ashes Activity
