The France Telecom owned mobile brand Orange leveraged its partnership with the French Football Federation (FFF) ahead of the 2023 FIFA Women’s World Cup through a ‘VFX Trick Play’ activation illustrating that female footballers are just as skillful as men. Created by agency Marcel, the brief was to create a campaign that challenged the… Continue reading Orange Activates FFA Tie-Up Via Women’s World Cup Equality ‘Blues Compilation’ VFX Campaign
Tag: VFX
Adidas Lines Up Five Versions Of Lionel Messi In Its ‘The Impossible Rondo’ Spot
On 18 November sportswear giant Adidas rolled out a player-specific strand in its ‘Family Reunion’ 2022 FIFA Men’s World Cup activation programme fronted by flagship player ambassador Lionel Messi and called The Impossible Rondo’. Created in harness with agencies TBWA and Fresh Juice, the spot stars five different versions of the Argentina skipper using… Continue reading Adidas Lines Up Five Versions Of Lionel Messi In Its ‘The Impossible Rondo’ Spot
DJ Marshmello’S World-First Extended Reality Performance For Champions League Final Opening Ceremony
American DJ Marshmello’s striking extended reality performance at the ‘2021 UEFA Champions League Final Opening Ceremony presented by Pepsi‘ was a six-minute show featuring state-of-the-art, immersive technology led by extended reality. With a limited number of fans in the stadium die to pandemic restrictions, the live performance – also featured Selena Gomez and Khalid… Continue reading DJ Marshmello’S World-First Extended Reality Performance For Champions League Final Opening Ceremony
