Nestle Munch partnered with four teams from the Indian Premier League (IPL) – Royal Challengers Bangalore, Punjab Kings, Sunrisers Hyderabad and Kolkata Knight Riders – for a 2022 season immersive gaming experience activation incentivised by offering fans/participants a chance to meet their favourite cricketers. The campaign, which was conceived and crafted by agency Wunderman… Continue reading Nestle Munch Leverages 4 IPL Team Partnership To Launch Immersive Cricket Gaming Experience
Tag: Meet And Greets
Yokohama Leverage Chelsea Shirt Deal To Launch Multi-Market Brand & Sales ‘Drive For More’ Campaign
In the first quarter of 2018, Japanese tyre giant Yokohama leveraged its shirt sponsorship with Chelsea FC through a global brand and sales campaign which set out to showcase the synergies between the brand and club called ‘Drive For More’ Territory: International (Primary: India, Malaysia, Vietnam, France and Iberia) Agency: Pitch Marketing Group… Continue reading Yokohama Leverage Chelsea Shirt Deal To Launch Multi-Market Brand & Sales ‘Drive For More’ Campaign
