In the first quarter of 2018, Japanese tyre giant Yokohama leveraged its shirt sponsorship with Chelsea FC through a global brand and sales campaign which set out to showcase the synergies between the brand and club called ‘Drive For More’ Territory: International (Primary: India, Malaysia, Vietnam, France and Iberia) Agency: Pitch Marketing Group… Continue reading Yokohama Leverage Chelsea Shirt Deal To Launch Multi-Market Brand & Sales ‘Drive For More’ Campaign
