Chelsea FC forward Timo Werner is pranked by teammates Mason Mount and Jorginho for a new Yokohama digital-first, stunt-style viral running under the title ‘Yokohama Commercial Prank’ The tyre company’s comic campaign sees the midfielders secretly prank and persuade the striker into cuddling a tyre, wear dubious outfits, make daft car noises and perform… Continue reading Chelsea FC’s Werner, Mount & Jorginho Front ‘Yokohama Commercial Prank’ Stunt Viral
Tag: Yokohama
Yokohama Leverage Chelsea Shirt Deal To Launch Multi-Market Brand & Sales ‘Drive For More’ Campaign
In the first quarter of 2018, Japanese tyre giant Yokohama leveraged its shirt sponsorship with Chelsea FC through a global brand and sales campaign which set out to showcase the synergies between the brand and club called ‘Drive For More’ Territory: International (Primary: India, Malaysia, Vietnam, France and Iberia) Agency: Pitch Marketing Group… Continue reading Yokohama Leverage Chelsea Shirt Deal To Launch Multi-Market Brand & Sales ‘Drive For More’ Campaign
