Malaysian Mobile telecommunications provider U Mobile activated its role as the main sponsor of the Special Olympics Malaysia (SOM) team through an integrated campaign revolving around being ‘Unbeatable’ which leveraged the Special Olympics 2023 World Games Berlin and its own ‘Unbeatable Together’ theme. Bringing to life the telco company’s umbrella strategy of celebrating the… Continue reading Telco U Mobile ‘Unbeatable’ Supports Team Malaysia At Special Olympics World Games Berlin 2023
Tag: Telecomunications
AELTC, Westfield, Vodafone & Ocean Outdoor Bring In-Person Wimbledon Experience To W12 & SW11
The All England Lawn Tennis Club (AELTC) and communications sponsor Vodafone teamed up with retail partner Westfield and outdoor media collaborator Ocean Outdoor to present a pair of experiential tennis themed spaces alongside live tennis action across the latter’s outdoor digital screen network. As well as live-streaming selected tennis highlights on 46 large format… Continue reading AELTC, Westfield, Vodafone & Ocean Outdoor Bring In-Person Wimbledon Experience To W12 & SW11
Three & Chelsea FC’s ‘Football Needs A Big Network’ Campaign Built On The Energy & Creativity Of Fans
The start of October saw mobile telecoms brand and Chelsea FC sponsor Three roll out a football-themed campaign called ‘Football Needs A Big Network’ across sports channels, digital, social and VOD. The activation draws parallels between fandom and mobile networks through a series of ads aimed primarily at football supporters which draw synergies between… Continue reading Three & Chelsea FC’s ‘Football Needs A Big Network’ Campaign Built On The Energy & Creativity Of Fans
Virgin Media Rallies UK To Declare #WeAreHere In Social Wave Of Support’ For ParalympicsGB
As the Tokyo 2020 Paralympics got under way, British Paralympic Association partner Virgin Media teamed up with a star-studded line up for a social support campaign called #WeAreHere. Launched on 24 August and featuring stars such as Alex Brooker, Roman Kemp, Sophie Morgan and Lutalo Muhammad, the campaign is a celebrity-fronted virtual movement to… Continue reading Virgin Media Rallies UK To Declare #WeAreHere In Social Wave Of Support’ For ParalympicsGB
Vivo’s UEFA Euro 2020 ‘To Beautiful Moments’ Helps Fans Enjoy Football On & Off The Phone
On 1 June, Vivo, the official smartphone of UEFA Euro 2020, launched its ‘To Beautiful Moments’ integrated activation which aims to help football fans everywhere enjoy the tournament’s beautiful moments on and off the phone. As well as providing passionate experiences to its users, Vivo’s campaign encourages people to be in the moment: whether… Continue reading Vivo’s UEFA Euro 2020 ‘To Beautiful Moments’ Helps Fans Enjoy Football On & Off The Phone
F1 Driver Dan Ricciardo & His Talking Helmet Front Optus Sport ‘Starts With A Yes’ Contest
Australian telecoms and broadcasting giant Optus launched a December 2020 campaign promoting its sports channels fronted by endorser and Aussie Formula One driver Daniel Ricciardo and his ‘talking’ helmet. Promoting the brand under the guise of its new ‘Chief of Optimism’, Ricciardo stars in a contest-led campaign which offered customers the chance to win… Continue reading F1 Driver Dan Ricciardo & His Talking Helmet Front Optus Sport ‘Starts With A Yes’ Contest
Three’s Chelsea FC Shirt Sponsorship Led By Fan Virtual Jersey Launch In WhatsApp
Three’s debut campaign activating its new Chelsea FC shirt sponsorship was led by a virtual jersey launch in what agency Boys+Girls claimed was the world’s first AR shirt reveal. Developed in harness with the club, kit partner Nike and new Three agency Boys+Girls, the AR shirt launch marked the start of the telco’s club… Continue reading Three’s Chelsea FC Shirt Sponsorship Led By Fan Virtual Jersey Launch In WhatsApp
O2 Extends Long-Running England Rugby ‘Wear The Rose’ At the Start Of The 2020 Six Nations
O2 launched the latest iteration of its long-running ‘Wear the Rose’ activation platforms to boost national support for the men’s and women’s England Rugby teams ahead of the start of the opening round of the 2020 Six Nations. Launched on 1 February, the creative is based on an equal split of rugby players from… Continue reading O2 Extends Long-Running England Rugby ‘Wear The Rose’ At the Start Of The 2020 Six Nations
‘Play’ – Spark & Gilbert Rugby
In autumn/winter 2019 a partnership between New Zealand telecoms company Spark and rugby equipment brand Gilbert launched in October 2019 blended marketing and a research project aiming to generate a healthier balance of screen time and active play based around a Bluetooth-enabled rugby ball. Territory: New Zealand Agency: Colenso BBDO To bring… Continue reading ‘Play’ – Spark & Gilbert Rugby
