New Zealand telecoms company Spark created its own technology-enabled, Bluetooth rugby ball which was designed to translate physical activity into a screen-time allowance for kids in an initiative which aims to encourage and incentivise healthier lifestyles amongst the nation’s children. The initiative saw the telco team up with agency Colenso BBDO on a project… Continue reading Telco Spark Incentivizes NZ Kids Physical Activity Via Screen Time Allowance Via High-Tech Rugby Ball
Tag: Spark
‘Play’ – Spark & Gilbert Rugby
In autumn/winter 2019 a partnership between New Zealand telecoms company Spark and rugby equipment brand Gilbert launched in October 2019 blended marketing and a research project aiming to generate a healthier balance of screen time and active play based around a Bluetooth-enabled rugby ball. Territory: New Zealand Agency: Colenso BBDO To bring… Continue reading ‘Play’ – Spark & Gilbert Rugby
Sprite Sparks Jerk AllStars MySpace Web Series
Sprite, in harness with agency Electus, has sponsored youth-centric web series Jerk All-Stars on the revamped MySpace. The branded entertainment, online series spotlights new urban dance movement known as ‘Jerk’ or ‘Jerkin’. Originally nurtured in Los Angeles, but is exploding nationwide largely through online viral spread and buzz/word of mouth. Popular with… Continue reading Sprite Sparks Jerk AllStars MySpace Web Series
