Telco Spark Incentivizes NZ Kids Physical Activity Via Screen Time Allowance Via High-Tech Rugby Ball

New Zealand telecoms company Spark created its own technology-enabled, Bluetooth rugby ball which was designed to translate physical activity into a screen-time allowance for kids in an initiative which aims to encourage and incentivise healthier lifestyles amongst the nation’s children.   The initiative saw the telco team up with agency Colenso BBDO on a project… Continue reading Telco Spark Incentivizes NZ Kids Physical Activity Via Screen Time Allowance Via High-Tech Rugby Ball