New Zealand telecoms company Spark created its own technology-enabled, Bluetooth rugby ball which was designed to translate physical activity into a screen-time allowance for kids in an initiative which aims to encourage and incentivise healthier lifestyles amongst the nation’s children. The initiative saw the telco team up with agency Colenso BBDO on a project… Continue reading Telco Spark Incentivizes NZ Kids Physical Activity Via Screen Time Allowance Via High-Tech Rugby Ball
Tag: test
Nike Creates Interactive Playground In NY Store For Customers To Test Out New Joyride Shoe
Nike’s August launch campaign for its new Joyride shoe spanned multiple channels and both global and local work included an immersive New York retail experience based around an interactive shopper playground where customers can jump, bounce and run around while testing the new Joyride running shoe. The participatory games are played on an interactive… Continue reading Nike Creates Interactive Playground In NY Store For Customers To Test Out New Joyride Shoe
Boon Fronts Emirates’ ICC World Cup ‘Umpire Testing Experience’
As the ICC Cricket World Cup 2015 got underway in Australian and New Zealand, tournament sponsor Emirates rolled out its latest activation by inviting fans to step out on the field itself as umpires. The ICC’s official worldwide partner is leveraging its title sponsorship of the ‘Emirates Elite Panel Of Umpires And Referees’ by… Continue reading Boon Fronts Emirates’ ICC World Cup ‘Umpire Testing Experience’
