Panasonic North America was one of the few IOC sponsors to activate around Beijing 2022 in the USA with as digital-first content series telling the stories of a set of its Winter Olympic ambassadors and their personal journeys to the peak of their sports. Overcoming seemingly insurmountable challenges, finding new ways to compete at… Continue reading ‘Team Panasonic’ Athlete Journey Ads Front Winter Games ‘Forever Forward’ Progress & Inspiration North American Activation
Tag: #Beijing2022
Comcast Business Beijing 2022 ‘Ready For Anything’ Campaign Tells Tales Of Perseverance/Resilience
For its 2022 Winter Olympics campaign, US-based multinational telecoms conglomerate Comcast activated its IOC and Team USA partnerships through a campaign from its business division called ‘Ready For Anything’ which kicked-off with an ad spotlighting US Paralympic snowboarder Mike Schultz. The 60-second launch spot, which was developed in harness with agency Goodby Silverstein & Partners, tells… Continue reading Comcast Business Beijing 2022 ‘Ready For Anything’ Campaign Tells Tales Of Perseverance/Resilience
Sportswear Brand On Leverages Beijing 2022 Via ‘Black Ice’ Film Turning Ghanaian Skeleton Star Frimpong Into Comic Book Superhero
Swiss sportswear brand On tells turns the startling sporting story of Ghanian skeleton star Akwasi Frimpong into a graphic novel in a campaign that seeks to create a new hero for the next generation of African winter sports athletes and to show the power of ‘Dreaming On’. Rolled out ahead of Beijing 2022, the… Continue reading Sportswear Brand On Leverages Beijing 2022 Via ‘Black Ice’ Film Turning Ghanaian Skeleton Star Frimpong Into Comic Book Superhero
Alibaba ‘Make Every Day of Your Life Shine’ Host Nation Winter Olympic Activation Focused On Accessibility, Affordability & Tech
IOC global partner and 2022 Beijing Winter Olympics sponsor Alibaba activated around the Games through the January launch of a campaign titled ‘Make Every Day of Your Life Shine’ driving home a message that winter sports are affordable and accessible by everyone in China. Developed in harness with agency McCann China, ‘Make Every Day… Continue reading Alibaba ‘Make Every Day of Your Life Shine’ Host Nation Winter Olympic Activation Focused On Accessibility, Affordability & Tech
Team GB Online Video Mark ‘100 Days To Go’ Until 2022 Winter Olympics
On 27 October Team GB marked 100 days to go until the 2022 Winter Olympic Games in Beijing with an action-packed online video to build excitement and boost support ahead of the Games. Produced by LiveWire Sport and titled simply ‘Beijing 2022 | 100 Days To Go’ the spot was amplified across the team’s digital and… Continue reading Team GB Online Video Mark ‘100 Days To Go’ Until 2022 Winter Olympics
