The Premier League teamed up with sportswear branding and labelling manufacturer Avery Dennison to launch the specially-designed EPL shirt for its new Hall of Fame. The Hall of Fame was unveiled in the second half of April with the induction of its first two members – Thierry Henry and Alan Shearer – who paired… Continue reading English Premier League & Partner Avery Dennison Unveil Tech-Enabled ‘Hall Of Fame’ Shirt
Tag: Kit Supplier
New Balance & Roma Promote Kit Partnership Launch Via AR ‘Run Roma’ Gaming Activation
New Balance and AS Roma celebrated their new kit sponsorship with a digital augmented reality game called ‘Run Roma’ running alongside the social announcement and PR campaign. Promoted socially across the club and the sports apparel maker’s social platforms and accessed via Roma’s Instagram channel, the animated gaming activation transports supporters into the heart… Continue reading New Balance & Roma Promote Kit Partnership Launch Via AR ‘Run Roma’ Gaming Activation
Puma Australia Teams Up With Melbourne Vixen For #Vixens4Life Membership Campaign
Sportswear giant Puma teamed up with Australian netball team the Melbourne Vixons for a membership drive that aims to raise awareness of the team in particular and for women in sport in general as it seeks to build togetherness and inspire a new generation of netball stars. The campaign is led by a spot… Continue reading Puma Australia Teams Up With Melbourne Vixen For #Vixens4Life Membership Campaign
Nike Leverages World Cup Final In China Via ‘Dare To Become’ Future Football Super Power Campaign
On the day of the FIFA World Cup Final itself, Nike leveraged football fever in China with a ‘Dare To Become’ campaign that dares China to become a future football power. The campaign, which was developed in harness with creative agency Wieden+Kennedy Shanghai, sees Nike Football aim to inspire China’s young footballers with a… Continue reading Nike Leverages World Cup Final In China Via ‘Dare To Become’ Future Football Super Power Campaign
New Balance Launches Campaign For Russian Inspired Limited Edition Football And Lifestyle Collection
Mid May saw sportswear brand New Balance leverage Russia 2018 well ahead of the start of the tournament with a campaign promoting its new Otruska Pack Inspired by the mythical two-headed hellhound Orthrus, New Balance has rolled out a campaign for its new Otruska Pack: the brand’s first blended football and lifestyle footwear. … Continue reading New Balance Launches Campaign For Russian Inspired Limited Edition Football And Lifestyle Collection
Italian Rapper Ernia Leads Campaign Confirming AC Milan & Puma’s New Long-Term Kit Partnership
Mid February saw AC Milan confirm that Puma has penned a partnership that will see the sportswear brand become the club’s new global technical supplier and official licensing partner from the start of the 2018/19 season. The long-term kit sponsorship, which wont commence until the summer, sees Puma replace rival existing 20-year Rossoneri shirt… Continue reading Italian Rapper Ernia Leads Campaign Confirming AC Milan & Puma’s New Long-Term Kit Partnership
New Balance Activates SA Cricket Partnership With #FeelTheFire Training Day’ Immersive Experience
A new #TrainingDay initiative from New Balance, extending its ongoing ‘Feel the Fire’ activation as kit supplier to the South African national cricket team, offers youngsters a unique, immersive Proteas training day experience. The brief for agency Levergy on this specific strand of the sponsorship activation was to bring to life New Balance’s ‘Always… Continue reading New Balance Activates SA Cricket Partnership With #FeelTheFire Training Day’ Immersive Experience
Puma Launch New Italy Away Kit With 3D Street Art Stunt Ahead Of France Game In Bari
Puma revealed the design of the new Italy away kit through a 3D street art stunt in Bari in late August. As the sun rose over coastal southern Italy, renowned artists 3D Joe & Max drew a large crowd as they created a major mural of current Azzurri stars Verratti, Buffon and Chiellini wearing… Continue reading Puma Launch New Italy Away Kit With 3D Street Art Stunt Ahead Of France Game In Bari
Kit Partner Canterbury’s #CommittedToIreland (& England, Japan & Australia)
Kit supplier Canterbury activated several of its shirt supply sponsorships through an umbrella #CommittedTo big idea that adopts a hub and spoke strategy where #CommitedToRugby sits at the centre and various #CommittedToINSERTCOUNTRYHERE spokes stretch out from the core. This strategy saw several rugby-themed central spots run through the Rugby World Cup such as #CommittedToSpeed,… Continue reading Kit Partner Canterbury’s #CommittedToIreland (& England, Japan & Australia)
Nike & Bollywood Re-boot #BleedBlue India For Cricket World Cup (ICC)
Nike have rolled out another chapter in its ongoing ‘Bleed Blue’ campaign activating its partnership with the Indian cricket team for the ICC Cricket World Cup. Nike , which has been the official kit supplier to the Board of Control for Cricket in India (BCCI) since 2006 and renewed its partnership in mid 2011… Continue reading Nike & Bollywood Re-boot #BleedBlue India For Cricket World Cup (ICC)
