On the day of the FIFA World Cup Final itself, Nike leveraged football fever in China with a ‘Dare To Become’ campaign that dares China to become a future football power. The campaign, which was developed in harness with creative agency Wieden+Kennedy Shanghai, sees Nike Football aim to inspire China’s young footballers with a… Continue reading Nike Leverages World Cup Final In China Via ‘Dare To Become’ Future Football Super Power Campaign
