January 2020 saw Nike roll out its first marketing around Chinese New Year in the form of a witty commercial which adds a twist onto the tradition of the hongbao red envelope gift. These envelopes are typically filled with money and given by elder family members to children for good luck. Developed in… Continue reading ‘Lunar New Year: The Great Chase’ Features Honbao Red Envelopes In Nike’s First Chinese New Year Ad
Tag: Wieden+Kennedy Shanghai
Nike Leverages World Cup Final In China Via ‘Dare To Become’ Future Football Super Power Campaign
On the day of the FIFA World Cup Final itself, Nike leveraged football fever in China with a ‘Dare To Become’ campaign that dares China to become a future football power. The campaign, which was developed in harness with creative agency Wieden+Kennedy Shanghai, sees Nike Football aim to inspire China’s young footballers with a… Continue reading Nike Leverages World Cup Final In China Via ‘Dare To Become’ Future Football Super Power Campaign
