New Balance and AS Roma celebrated their new kit sponsorship with a digital augmented reality game called ‘Run Roma’ running alongside the social announcement and PR campaign. Promoted socially across the club and the sports apparel maker’s social platforms and accessed via Roma’s Instagram channel, the animated gaming activation transports supporters into the heart… Continue reading New Balance & Roma Promote Kit Partnership Launch Via AR ‘Run Roma’ Gaming Activation
Tag: Ear To The Ground
Beats By Dre Links With Rio Ferdinand To Extend #MadeDefaint World Cup Work With ‘This is Korobka’
Beats By Dre extended its ongoing, global #MadeDefiant initiative with an additional phase of its World Cup work in a new film focusing on Russian street football. This latest instalment sees athlete ambassador, former England and Manhester Uited defender and BBC football pundit Rio Ferdinand take to the Moscow streets to eplore the world… Continue reading Beats By Dre Links With Rio Ferdinand To Extend #MadeDefaint World Cup Work With ‘This is Korobka’
