The second half of January saw sportswear and lifestyle brand Saucony launch ‘The Marathumb Challenge’: a digital-to-physical initiative aimed at incentivising people to run distances that match how far their scroll on their phone – and promote the brand’s new Ride 17 Sneakers. The campaign was a response to a recent ‘rising screen time’ study,… Continue reading Saucony’s ‘The Marathumb Challenge’ Incentivises People To Run As Far As They Scroll
Tag: Sports Equiment
Adidas Promotes ZX 2K Boost Via 12-Hr ‘The ZXience Network’ ASMR Long Form Film
A new Adidas digital initiative blends the surreal and the sneaker in an absurd, artistic Autonomous Sensory Meridian Response (ASMR) campaign based around a 12-hour online video for its new ZX 2K BOOST shoe. Created by agency Johannes Leonardo and titled ‘The ZXience Network’, the video includes odd, diverse clips – from face painting… Continue reading Adidas Promotes ZX 2K Boost Via 12-Hr ‘The ZXience Network’ ASMR Long Form Film
NFL Super Star Tom Brady Unveils Under Armour Hi-Tech Recovery Sleepwear Range
Early January sees NFL super star Tom Brady front a new campaign launching Under Armour’s new Athlete Recovery Sleepwear range led by a spearhead TV commercial. The promo for the sportswear brand’s tech-linked ‘Athlete Recovery Sleepwear Powered by TB12’ sees the New England Patriots quarterback explain why sleep, slumber preparation and what you wear… Continue reading NFL Super Star Tom Brady Unveils Under Armour Hi-Tech Recovery Sleepwear Range
Pogba’s ‘Red Limited #Never Follow’ Convention Busting Film Extends Adidas’ Sport Needs Creators Strategy
Late November sees Adidas launch a new ‘Stadium to Street’ campaign, fronted by Paul Pogba, which urges young footballers to create their own path (and promotes its new Red Limit Collection). Continuing the sportswear giant’s ongoing ‘Never Follow’ big idea, the campaign launched with a new film on 22 November which, despite starring the… Continue reading Pogba’s ‘Red Limited #Never Follow’ Convention Busting Film Extends Adidas’ Sport Needs Creators Strategy
New Balance Activates SA Cricket Partnership With #FeelTheFire Training Day’ Immersive Experience
A new #TrainingDay initiative from New Balance, extending its ongoing ‘Feel the Fire’ activation as kit supplier to the South African national cricket team, offers youngsters a unique, immersive Proteas training day experience. The brief for agency Levergy on this specific strand of the sponsorship activation was to bring to life New Balance’s ‘Always… Continue reading New Balance Activates SA Cricket Partnership With #FeelTheFire Training Day’ Immersive Experience
