Early January sees NFL super star Tom Brady front a new campaign launching Under Armour’s new Athlete Recovery Sleepwear range led by a spearhead TV commercial. The promo for the sportswear brand’s tech-linked ‘Athlete Recovery Sleepwear Powered by TB12’ sees the New England Patriots quarterback explain why sleep, slumber preparation and what you wear… Continue reading NFL Super Star Tom Brady Unveils Under Armour Hi-Tech Recovery Sleepwear Range
Tag: Clothing Range
Nike’s Kobe Bryant #MambaDay Is A Brand & Fan Love / Hate Farewell
To leverage the retirement of one of its superstar brand ambassadors, Nike Basketball rolled out a multi-platform, multi-market campaign revolving around the theme of love/hate to mark Kobe Bryant’s final game called #MambaDay. This #MabaDay (13 April) marketing tribute aims to illustrate how hate has manifested into respect and admiration for Bryant. Aiming… Continue reading Nike’s Kobe Bryant #MambaDay Is A Brand & Fan Love / Hate Farewell
