Boston based brewer Sam Adams is celebrated Super Bowl LIII by offering up a limited-edition farmhouse double New England IPA as a nod to its home town team and its legendary quarterback whom it positions as the GOAT. The beer, called, ‘Too Old, Too Slow, Still Here’, in reference to how rivals try to… Continue reading Sam Adams Celebrate Super Bowl Via Patriots/Brady Themed ‘Too Old, Too Slow, Still Here’ Double IPA
Tag: Customised
Samsung Chatbot Offers Aussie Football Fans To ‘TIMVITE’ Friends Over To Watch Big World Cup Games
Samsung Electronics Australia kicked-off a campaign built on its endorser partnership with Socceroos star Tim Cahill called ‘ TIMVITE’: an interactive digital initiative campaign that encourages Australian football fans to invite their friends over to watch Russia 2018 matches via a personalised invite from Cahill himself. The television promotion, developed in harness with agency Leo… Continue reading Samsung Chatbot Offers Aussie Football Fans To ‘TIMVITE’ Friends Over To Watch Big World Cup Games
Tostitos Introduces ‘Lucky Bags’ Packs & Snapchat Spots To Show Off NFL Team Traditions
To leverage growing excitement around the upcoming 2017/18 football season, Tostitos has launched a campaign called ‘NFL Lucky Bags’ to help fans celebrate/combat team superstitions and act as a lucky charm ahead of kick-off. ‘Lucky Bags’ is a campaign based on the traditions and rituals of each team and centered on a limited edition… Continue reading Tostitos Introduces ‘Lucky Bags’ Packs & Snapchat Spots To Show Off NFL Team Traditions
Budweiser Extends Ice Hockey ‘Red Light’ Initiative To Smartphone Linked Wi-Fi Beer Glasses
A new strand of Budweiser Canada’s year-long hockey initiative sees the beer’s marketers stick its goal-synched ‘Red Light’ technology in a branded beer glass. So, as of 5 September, hockey loving beer drinkers will see their glass light up in real-time every time their favourite NHL team scores. These wi-fi linked beer glasses… Continue reading Budweiser Extends Ice Hockey ‘Red Light’ Initiative To Smartphone Linked Wi-Fi Beer Glasses
Nike’s Kobe Bryant #MambaDay Is A Brand & Fan Love / Hate Farewell
To leverage the retirement of one of its superstar brand ambassadors, Nike Basketball rolled out a multi-platform, multi-market campaign revolving around the theme of love/hate to mark Kobe Bryant’s final game called #MambaDay. This #MabaDay (13 April) marketing tribute aims to illustrate how hate has manifested into respect and admiration for Bryant. Aiming… Continue reading Nike’s Kobe Bryant #MambaDay Is A Brand & Fan Love / Hate Farewell
Saatchi’s Chelsea FC ‘Get Me A Sponsor’ Personalises Cases For 33 Target CEOs
Q: How does one of the world’s biggest football clubs attract sponsors? A: A direct, business-to-business personalised appeal to 33 CEOs of the world’s biggest businesses. At least that was the engagement phase tactic used by agency Saatchi & Saatchi’s ‘Get Me A Sponsor’ campaign in response to a brief from Chelsea FC… Continue reading Saatchi’s Chelsea FC ‘Get Me A Sponsor’ Personalises Cases For 33 Target CEOs
