US brewer Sam Adams promoted its non-alcoholic IPA ahead of NCAA March Madness through a high-tech electronic insulated beer can sleeve via a campaign which reminds users to sensibly pace their basketball-watching beer-drinking sessions by sometimes switching to non-alcoholic beer. The brand, which is marketed by Boston Beer, recently introduced its ‘Just the Haze’… Continue reading Samuel Adams’ IPA Tech Sleeve Encourages Responsible Drinking Ahead Of NCAA March Madness
Tag: Sam Adams
Sam Adams Celebrate Super Bowl Via Patriots/Brady Themed ‘Too Old, Too Slow, Still Here’ Double IPA
Boston based brewer Sam Adams is celebrated Super Bowl LIII by offering up a limited-edition farmhouse double New England IPA as a nod to its home town team and its legendary quarterback whom it positions as the GOAT. The beer, called, ‘Too Old, Too Slow, Still Here’, in reference to how rivals try to… Continue reading Sam Adams Celebrate Super Bowl Via Patriots/Brady Themed ‘Too Old, Too Slow, Still Here’ Double IPA
