Pepsico sports drink Gatorade launched a campaign in July to fuel the excitement and spirit that lives within all athletes to give any competitive sport a try – just as long as they can keep playing. The campaign, developed in harness with creative agency TBWA\Chiat\Day Los Angeles, features a line-up of sporting super stars… Continue reading Gatorade Endorsers Star In ‘Ready To Play Anything’ Fueling Excitement For Return Of (Any) US Sport
Tag: Personalised
Chelsea FC Roll Out New Brooklyn Brothers Blue Fuel Nutrition ‘Fuel The Way You Play’ Campaign
Early July saw Chelsea FC launch its new Blue Fuel nutrition service through a multi-channel campaign developed by creative agency The Brooklyn Brothers called ‘Fuel The Way You Play’. Blue Fuel is a combined service and product nutrition range, developed by the club’s sports scientists and coaches, takes a personal approach tailored to each… Continue reading Chelsea FC Roll Out New Brooklyn Brothers Blue Fuel Nutrition ‘Fuel The Way You Play’ Campaign
Samsung Chatbot Offers Aussie Football Fans To ‘TIMVITE’ Friends Over To Watch Big World Cup Games
Samsung Electronics Australia kicked-off a campaign built on its endorser partnership with Socceroos star Tim Cahill called ‘ TIMVITE’: an interactive digital initiative campaign that encourages Australian football fans to invite their friends over to watch Russia 2018 matches via a personalised invite from Cahill himself. The television promotion, developed in harness with agency Leo… Continue reading Samsung Chatbot Offers Aussie Football Fans To ‘TIMVITE’ Friends Over To Watch Big World Cup Games
Budweiser Extends Ice Hockey ‘Red Light’ Initiative To Smartphone Linked Wi-Fi Beer Glasses
A new strand of Budweiser Canada’s year-long hockey initiative sees the beer’s marketers stick its goal-synched ‘Red Light’ technology in a branded beer glass. So, as of 5 September, hockey loving beer drinkers will see their glass light up in real-time every time their favourite NHL team scores. These wi-fi linked beer glasses… Continue reading Budweiser Extends Ice Hockey ‘Red Light’ Initiative To Smartphone Linked Wi-Fi Beer Glasses
Football League’s Capital One Cup Final Personal Twitter #ShirtOfSupport
During the build-up to this weekend’s Capital One Cup Final at Wembley, the Football League is incentivising fans of both Liverpool and Manchester City fans to show their support through social media by offering them instant, digital personalised club shirts. The #ShirtOfSupport campaign see supporters of the two clubs who tweet their team’s Twitter… Continue reading Football League’s Capital One Cup Final Personal Twitter #ShirtOfSupport
Arcade Fire & Google Link On Personal Music Video
Not strictly traditional sponsorship, but rather a brand alliance/commercial paartnership initiative saw band Arcade Fire partner with Google to create amazing animation and footage to form The Wilderness Downtown. Combining the band’s ‘We used to wait’ (a song about nostalgic letter writing) with mash ups from Chrome and Google’s location based Street View and… Continue reading Arcade Fire & Google Link On Personal Music Video
