New Kinetica ‘It’s What You Don’t See’ Spot Unveils Trent Alexander-Arnold As New Brand Ambassador

Sports Nutrition brand Kinetica unveiled the latest addition to #TeamKinetica through an energetic late November spot staring England and Liverpool full back and new brand ambassador Trent Alexander-Arnold.   The brand seeks to partner with product-relevant partners who will inspire its customers and their latest endorser seems a smart fit as in the last year… Continue reading New Kinetica ‘It’s What You Don’t See’ Spot Unveils Trent Alexander-Arnold As New Brand Ambassador

Chelsea FC Roll Out New Brooklyn Brothers Blue Fuel Nutrition ‘Fuel The Way You Play’ Campaign

Early July saw Chelsea FC launch its new Blue Fuel nutrition service through a multi-channel campaign developed by creative agency The Brooklyn Brothers called ‘Fuel The Way You Play’.   Blue Fuel is a combined service and product nutrition range, developed by the club’s sports scientists and coaches, takes a personal approach tailored to each… Continue reading Chelsea FC Roll Out New Brooklyn Brothers Blue Fuel Nutrition ‘Fuel The Way You Play’ Campaign

Bulk Powders Launches 2018 ‘Dominate Life’ New Year Fitness Push Campaign Fronted Anthony Joshua

Heavyweight boxing champion Anthony Joshua fronts an unusually tongue-in-cheek multi-platform campaign by sports nutrition brand Bulk Powders.   To kick-off the New Year and leverage the resolutions-based January health craze, the sports nutrition company’s creative avoids the standard serious, po-faced tone of so much fitness marketing for a tongue-in-cheek approach.   The campaign, developed by… Continue reading Bulk Powders Launches 2018 ‘Dominate Life’ New Year Fitness Push Campaign Fronted Anthony Joshua