Comcast Business, an official partner of The Players Championships, takes the brand and its target C-Suite demographic out of the boardroom and onto the links in a campaign called ‘Powering Possibilities’ starring two-time major champion and 2021 ‘Comcast Business Tour Top 10’ winner Collin Morikawa. Activating its rights package in its inaugural year as an… Continue reading Comcast ‘Powering Possibilities’ B2B Campaign Leverages The Players Championships Sponsorship Via Morikawa Fronted ‘Impossible Shot’
Tag: Business To Business
ASB Helps Kiwi Businesses Get Their Head In The Game In New Campaign By The Monkeys Aotearoa
Kiwi finance outfit ASB leveraged the 2023 Rugby World Cup (RWC) by activating its partnerships with New Zealand Rugby’s All Blacks and Black Ferns via a national campaign that urges Kiwi business owners to ‘get their head in the game’. The through-the-line campaign not only drives awareness of the sponsorship, but also sets out… Continue reading ASB Helps Kiwi Businesses Get Their Head In The Game In New Campaign By The Monkeys Aotearoa
Puma 9.58 –Sec Film Both Champions Athlete Ambassador Bolt & Brings Annual Report To Life
Puma took a novel and engaging approach to binging its latest company annual report to life by promoting it through a campaign it describes as the ‘Fastest Annual Report In The World’. Working in tandem with agency Publicis Pixelpark, the report is promoted through a 9.58-second film that enables the viewer to interactively navigate… Continue reading Puma 9.58 –Sec Film Both Champions Athlete Ambassador Bolt & Brings Annual Report To Life
Saatchi’s Chelsea FC ‘Get Me A Sponsor’ Personalises Cases For 33 Target CEOs
Q: How does one of the world’s biggest football clubs attract sponsors? A: A direct, business-to-business personalised appeal to 33 CEOs of the world’s biggest businesses. At least that was the engagement phase tactic used by agency Saatchi & Saatchi’s ‘Get Me A Sponsor’ campaign in response to a brief from Chelsea FC… Continue reading Saatchi’s Chelsea FC ‘Get Me A Sponsor’ Personalises Cases For 33 Target CEOs
IBM B2B Wimbledon Work For SmartCloud & Tracking Tech
This online promotional film focused on how IBM is using its SmartCloud platform to improve Wimbledon’s website design is part of the brand’s wider marketing push to showcase its All England Lawn Tennis Club suite of business computing solutions to the business world. Long term Wimbledon sponsor IBM is leveraging its 2012 Wimbledon… Continue reading IBM B2B Wimbledon Work For SmartCloud & Tracking Tech
