A new Adidas digital initiative blends the surreal and the sneaker in an absurd, artistic Autonomous Sensory Meridian Response (ASMR) campaign based around a 12-hour online video for its new ZX 2K BOOST shoe. Created by agency Johannes Leonardo and titled ‘The ZXience Network’, the video includes odd, diverse clips – from face painting… Continue reading Adidas Promotes ZX 2K Boost Via 12-Hr ‘The ZXience Network’ ASMR Long Form Film
