In USA sports Christmas Day is owned by the NBA and to promote its action-packed festive fixtures the league launched a new all-singing campaign fronted by its biggest stars called ‘The Most Dunktastic Time of the Year’. Developed by the league’s agency The Marketing Arm, the objective was to build fan excitement around the… Continue reading NBA Promotes Xmas Games Via ‘Most Dunktastic Time Of Year’ TV, Social, App & Experiential Campaign
Tag: Singalong
Kit Partner Canterbury’s #CommittedToIreland (& England, Japan & Australia)
Kit supplier Canterbury activated several of its shirt supply sponsorships through an umbrella #CommittedTo big idea that adopts a hub and spoke strategy where #CommitedToRugby sits at the centre and various #CommittedToINSERTCOUNTRYHERE spokes stretch out from the core. This strategy saw several rugby-themed central spots run through the Rugby World Cup such as #CommittedToSpeed,… Continue reading Kit Partner Canterbury’s #CommittedToIreland (& England, Japan & Australia)
