On 23 January, PepsiCo owned snack brand and NFL partner Frito-Lay, a brand dedicated to celebrating sports fandom, launched its 2024 Big Game ‘Taste Of The Super Bowl’ marketing program which at its core offered one fan a rare chance to play a key role in the official victory celebration. The chip brand marketers understand… Continue reading Frito-Lay ‘Taste Of The Super Bowl’ Big Game Initiative Offers Fans A Taste Of Victory
Tag: Bloopers
NBA Promotes Xmas Games Via ‘Most Dunktastic Time Of Year’ TV, Social, App & Experiential Campaign
In USA sports Christmas Day is owned by the NBA and to promote its action-packed festive fixtures the league launched a new all-singing campaign fronted by its biggest stars called ‘The Most Dunktastic Time of the Year’. Developed by the league’s agency The Marketing Arm, the objective was to build fan excitement around the… Continue reading NBA Promotes Xmas Games Via ‘Most Dunktastic Time Of Year’ TV, Social, App & Experiential Campaign
