On 23 January, PepsiCo owned snack brand and NFL partner Frito-Lay, a brand dedicated to celebrating sports fandom, launched its 2024 Big Game ‘Taste Of The Super Bowl’ marketing program which at its core offered one fan a rare chance to play a key role in the official victory celebration. The chip brand marketers understand… Continue reading Frito-Lay ‘Taste Of The Super Bowl’ Big Game Initiative Offers Fans A Taste Of Victory
Tag: Troy Polamalu
Head & Shoulders’ Spot Sees NFL Endorsers Mahomes & Polamalu Argue ‘Offense v Defence’
Weeks ahead of the start of the 2019/20 NFL season, Head & Shoulders has launched a new campaign to debate whether it is offense or defense that wins games. The campaign is fronted by a pair of P&G brand endorsers in the form of former defensive back Troy Polamalu and current quarterback Patrick Mahomes… Continue reading Head & Shoulders’ Spot Sees NFL Endorsers Mahomes & Polamalu Argue ‘Offense v Defence’
