Leveraging its Major League Soccer (MLS) rights and its UEFA Champions League (UCL) partnership, PepsiCo snacks sub-brand Lay’s rolled out an integrated, limited edition product launch and competition campaign in the USA fronted by Argentina skipper and four-time UCL winner Lionel Messi who puts a chip/crisp brand-related spin on the classic soccer song ‘Olé, Olé,… Continue reading Messi Tweaks ‘Olé’ Soccer Chant To ‘Oh-Lay’s’ In MLS/UCL Limited Edition Chip Shot Activation
Tag: Frito-Lay
Lay’s, Beckham & Henry Use ‘Chip Cam’ To Create Live UCL Ad In-Stadium, In-Game
Leveraging the start of the UEFA Champions League 2023/24 knockout stages, UCL partner Lay’s teamed up with ambassadors and football legends David Beckham and Thierry Henry for a long-form, in-stadium shot spot filmed during a match called ‘Chip Cam’ Rolling out from 22 February, the spot – the latest content in the Frito-Lay brand’s ongoing… Continue reading Lay’s, Beckham & Henry Use ‘Chip Cam’ To Create Live UCL Ad In-Stadium, In-Game
Frito-Lay ‘Taste Of The Super Bowl’ Big Game Initiative Offers Fans A Taste Of Victory
On 23 January, PepsiCo owned snack brand and NFL partner Frito-Lay, a brand dedicated to celebrating sports fandom, launched its 2024 Big Game ‘Taste Of The Super Bowl’ marketing program which at its core offered one fan a rare chance to play a key role in the official victory celebration. The chip brand marketers understand… Continue reading Frito-Lay ‘Taste Of The Super Bowl’ Big Game Initiative Offers Fans A Taste Of Victory
