When Netflix expanded its experiment in sports rights ownership by following its own brand ‘Netflix Cup’ golf tournament (between PGA Tour stars and F1 drivers) with 3 March’s ‘Netflix Slam‘ tennis match between Carlos Alcaraz and Rafael Nadal, sponsor and racket brand Babolat leveraged the event by jumping on the Fake Out Of Home (FOOH)… Continue reading Fake Out Of Home: Babolat Serves Up FOOH Tennis Ball Slot Machine To Activate ‘Netflix Slam’ Sponsorship
Tag: Las Vegas
Frito-Lay ‘Taste Of The Super Bowl’ Big Game Initiative Offers Fans A Taste Of Victory
On 23 January, PepsiCo owned snack brand and NFL partner Frito-Lay, a brand dedicated to celebrating sports fandom, launched its 2024 Big Game ‘Taste Of The Super Bowl’ marketing program which at its core offered one fan a rare chance to play a key role in the official victory celebration. The chip brand marketers understand… Continue reading Frito-Lay ‘Taste Of The Super Bowl’ Big Game Initiative Offers Fans A Taste Of Victory
BetMGM Leverages Vegas Big Game Via Brady & Gretzky Led ‘For Everyone’ Campaign
BetMGM unveiled a three-part teaser campaign ahead of the Big Game debut of its flagship TV commercial starring NFL all-time-great Tom Brady and hockey legend Wayne Gretzky alongside comic actor Vince Vaughn. The idea is that BetMGM, one of seven official NFL sports betting partners alongside the likes of Fox Bet, FanDuel, DraftKings and Caesars,… Continue reading BetMGM Leverages Vegas Big Game Via Brady & Gretzky Led ‘For Everyone’ Campaign
Red Bull & Greg Maddux Prank Chris Bryant In Spring Training ‘Sound Guy’ Viral
Reigning MLB Most Valuable Player gets pranked by Hall Of Famer Greg Maddux in a Red Bull stunt that leverages the start of baseball Spring Training and its endorser deal with the Chicago Cubs third baseman. Four-time Cy Young Award winning pitcher Maddux catches the 2016 World Series winner off guard as he steps… Continue reading Red Bull & Greg Maddux Prank Chris Bryant In Spring Training ‘Sound Guy’ Viral
$1m Sees Burger King Mascot Join Mayweather’s Entourage
Saturday’s so called ‘Fight of the Century’ between Mayweather and Pacquiao was more about money, brashness and male brutality than brave marketing and yet there was one stand out sponsorship stunt – Mayweather entered the ring with an entourage that not only including musician Justin Bieber and talk-show host Jimmy Kimmel, but also the famous… Continue reading $1m Sees Burger King Mascot Join Mayweather’s Entourage
GoDaddy’s Frank/Open Reaction To IndyCar Tragedy
Being frank, open and honest with your customers is the only long term way of keeping their trust – even in the wake of scandal and tragedy. This seems to be the approach that GoDaddy.com, the sponsors of the IndyCar Challenge, has taken after the devastating death of driver Dan Wheldon. The web… Continue reading GoDaddy’s Frank/Open Reaction To IndyCar Tragedy
