On 10 December, the NBA promoted its 2021 Christmas Day slate of five nationally televised games through a multi-media campaign running under its ongoing 75th Anniversary Season ‘NBA Lane’ platform led by a hero commercial called ‘Family Dinner On NBA Lane’. Each of the 10 teams playing on Christmas Day (and broadcast on ESPN and/or… Continue reading NBA Hosts ‘Family Dinner’ To Promote 75th Anniversary Xmas Celebration
Tag: Christmas Campaign
Rangers FC Release ‘Forever Together’ Christmas Campaign Across Club Social Media Platforms
In the last week of November Rangers FC launched its 2021 Christmas marketing campaign, celebrating its 150th anniversary as well as the festive season, called ‘Forever Together’ which was inspired by shared seasonal sentiment amongst its fans and which also promotes its flagship festive fixture and its Christmas gift range. According to the in-house… Continue reading Rangers FC Release ‘Forever Together’ Christmas Campaign Across Club Social Media Platforms
Rap Star Quavo Fronts US Sports Retailer Lids Debut Holiday Campaign & Contest Called ‘Fitted Santa’
Lids, the US retailer specializing in athletic headwear, teamed up with musician Quavo and agency Songbird for a festive sports hat campaign called ‘Fitted Santa’. Led by a hero spot, the creative sees American rapper and founder of Migos Quavious Keyate Marshall – better known as Quavo – ensconced in Santa Calus’ chair at a Lids… Continue reading Rap Star Quavo Fronts US Sports Retailer Lids Debut Holiday Campaign & Contest Called ‘Fitted Santa’
ESPN Continues Comic ‘Commissioner Claus’ NBA Christmas Day Campaign Via 12 New Spots
In the US sports calendar Christmas Day means an basketball bonanza and NBA broadcast partner ESPN promoted its 2016 festive match-ups by rebooting its familiar ‘Commissioner Claus’ campaign with a series of comic clips. A few days ahead of the big day itself, a fresh 12-spot series of Santa Claus ads returned to ESPN… Continue reading ESPN Continues Comic ‘Commissioner Claus’ NBA Christmas Day Campaign Via 12 New Spots
NBA Promotes Xmas Games Via ‘Most Dunktastic Time Of Year’ TV, Social, App & Experiential Campaign
In USA sports Christmas Day is owned by the NBA and to promote its action-packed festive fixtures the league launched a new all-singing campaign fronted by its biggest stars called ‘The Most Dunktastic Time of the Year’. Developed by the league’s agency The Marketing Arm, the objective was to build fan excitement around the… Continue reading NBA Promotes Xmas Games Via ‘Most Dunktastic Time Of Year’ TV, Social, App & Experiential Campaign
State Farm Leverages NBA Festive Fixtures Via Promo, Yahoo Partnership & Chris Paul Xmas Spots
For US sports fans Christmas Day means the NBA and league sponsor State Farm activates around the festive fixtures by unveiling a new basketball trip promotional campaign, a Yahoo Sports Promotion and commercial led by long-time baller endorser Chris Paul. The tripartite activation is led by a spot starring the Los Angeles Clippers player,… Continue reading State Farm Leverages NBA Festive Fixtures Via Promo, Yahoo Partnership & Chris Paul Xmas Spots
