Lids, the US retailer specializing in athletic headwear, teamed up with musician Quavo and agency Songbird for a festive sports hat campaign called ‘Fitted Santa’. Led by a hero spot, the creative sees American rapper and founder of Migos Quavious Keyate Marshall – better known as Quavo – ensconced in Santa Calus’ chair at a Lids… Continue reading Rap Star Quavo Fronts US Sports Retailer Lids Debut Holiday Campaign & Contest Called ‘Fitted Santa’
Tag: Hats
MLB & New Era Hype Team Rivalries As #CapsOn 2.0 Gets Fans Excited For Baseball’s Opening Day
It is Spring and that means it’s almost time for the return of baseball, so Major League Baseball (MLB) and official hat supplier New Era are teaming up again to get fans excited for the first day of the season with a revised #CapsOn campaign that encourages fans to wear their team hats and celebrate the… Continue reading MLB & New Era Hype Team Rivalries As #CapsOn 2.0 Gets Fans Excited For Baseball’s Opening Day
Reebok & Lids Activative NHL Bridgestone Winter Classic Via ‘Born In The Cold’ Campaign Contest
To activate its NHL sponsorship rights at the 2017 Bridgestone Winter Classic, Reebok Hockey and retail partner Lids ran a ‘Born In The Cold’ campaign – a multi-faceted social media contest offering prizes ranging from game tickets and pre-game event invites to sportswear and memorabilia. Reebok Hockey, a division of global sportswear behemoth Adidas since… Continue reading Reebok & Lids Activative NHL Bridgestone Winter Classic Via ‘Born In The Cold’ Campaign Contest
