Lids, the US retailer specializing in athletic headwear, teamed up with musician Quavo and agency Songbird for a festive sports hat campaign called ‘Fitted Santa’. Led by a hero spot, the creative sees American rapper and founder of Migos Quavious Keyate Marshall – better known as Quavo – ensconced in Santa Calus’ chair at a Lids… Continue reading Rap Star Quavo Fronts US Sports Retailer Lids Debut Holiday Campaign & Contest Called ‘Fitted Santa’
