US media giant NBCUniversal chose to use its NFL broadcasting rights to gear up for its 2024 Summer Olympics in Paris through an integrated ad and logo reveal campaign fronted by none other than Paris (Hilton). An in-house team linked with Hilton’s own 11:11 Media to create and promote a promotional campaign spearheaded by… Continue reading NBCU Kicks Off Paris 2024 Summer Olympics Campaign With Paris Hilton Fronted Promo
Tag: Broadcast Promotion
NBA Hosts ‘Family Dinner’ To Promote 75th Anniversary Xmas Celebration
On 10 December, the NBA promoted its 2021 Christmas Day slate of five nationally televised games through a multi-media campaign running under its ongoing 75th Anniversary Season ‘NBA Lane’ platform led by a hero commercial called ‘Family Dinner On NBA Lane’. Each of the 10 teams playing on Christmas Day (and broadcast on ESPN and/or… Continue reading NBA Hosts ‘Family Dinner’ To Promote 75th Anniversary Xmas Celebration
