US media giant NBCUniversal chose to use its NFL broadcasting rights to gear up for its 2024 Summer Olympics in Paris through an integrated ad and logo reveal campaign fronted by none other than Paris (Hilton). An in-house team linked with Hilton’s own 11:11 Media to create and promote a promotional campaign spearheaded by… Continue reading NBCU Kicks Off Paris 2024 Summer Olympics Campaign With Paris Hilton Fronted Promo
Tag: Summer Olympics
IOC Partner Samsung Blends World’s National Anthems Into A Unity Rio 2016 Remix
Samsung’s latest global strand of Olympic Games activation ties together several national anthems from around the world to form what it describes as a song of international unity – The Anthem – which is the brand’s marquee Olympics spot. The advertising arm of the global campaign is led a new TV and digital spot,… Continue reading IOC Partner Samsung Blends World’s National Anthems Into A Unity Rio 2016 Remix
