US media giant NBCUniversal chose to use its NFL broadcasting rights to gear up for its 2024 Summer Olympics in Paris through an integrated ad and logo reveal campaign fronted by none other than Paris (Hilton). An in-house team linked with Hilton’s own 11:11 Media to create and promote a promotional campaign spearheaded by… Continue reading NBCU Kicks Off Paris 2024 Summer Olympics Campaign With Paris Hilton Fronted Promo
Tag: NBCUniversal
Telemundo’s ‘Goool!’ Super Bowl Spot Drops The Mic Ahead For The 2022 FIFA World Cup
Telemundo, which this year makes NFL history as the first US Spanish-language network to broadcast the Super Bowl, merges the worlds of football and football by leveraging the NFL showpiece in early February by using it to promote its other Big Game this year – the 2022 FIFA World Cup. The media giant’s Super Bowl… Continue reading Telemundo’s ‘Goool!’ Super Bowl Spot Drops The Mic Ahead For The 2022 FIFA World Cup
US Beijing 2022 Broadcaster NBCUniversal Rolls Out ‘Winter Olympic/Jurassic World’ Crossover Campaign
A new sport and movie mashup marketing initiative from US media and entertainment behemoth NBCUniversal sees Winter Olympic athletes encounter dinosaurs in crossover spots for the company’s upcoming ‘Jurassic World Dominion‘ movie and its coverage of the Beijing 2022 Winter Olympic Games. The two-week tie-up campaign from Universal Pictures and NBC Sports features three… Continue reading US Beijing 2022 Broadcaster NBCUniversal Rolls Out ‘Winter Olympic/Jurassic World’ Crossover Campaign
Telemundo’s US Women’s World Cup Campaign Shows What It Took the Stars To Get There
A new US campaign from Telemundo aims to shine the spotlight on the realities of the inequality, bullying, discrimination and the wage gap faced by female and Latino footballers in particular and all women in general. The campaign, from the American Spanish language terrestrial television network owned by Comcast through NBCUniversal, is fronted by… Continue reading Telemundo’s US Women’s World Cup Campaign Shows What It Took the Stars To Get There
